The Gangnam-gu area in Seoul is the Korean version of Times Square and it’s the country’s first outdoor advertisement zone. Mega-size LED screen displays have been installed on the walls of large buildings which create an electronic display for 18 hours a day.

One of the best known buildings is the COEX artium, also known as the mecca of K-pop. Featuring an electronic display measuring 80 meters in width and 23 meters in height, this massive screen wraps the building and is currently showcasing the korean wave designed by District.