{"id":10091,"date":"2024-01-08T19:48:52","date_gmt":"2024-01-09T02:48:52","guid":{"rendered":"https:\/\/mattfife.com\/?p=10091"},"modified":"2023-11-26T20:55:28","modified_gmt":"2023-11-27T03:55:28","slug":"mattress-review-sites-are-completely-corrupt","status":"publish","type":"post","link":"https:\/\/mattfife.com\/?p=10091","title":{"rendered":"Mattress review sites are completely corrupt"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" data-attachment-id=\"10092\" data-permalink=\"https:\/\/mattfife.com\/?attachment_id=10092\" data-orig-file=\"https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2023\/11\/image-31.png?fit=1000%2C1000&amp;ssl=1\" data-orig-size=\"1000,1000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-31\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2023\/11\/image-31.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2023\/11\/image-31.png?fit=640%2C640&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2023\/11\/image-31.png?resize=640%2C640&#038;ssl=1\" alt=\"\" class=\"wp-image-10092\" srcset=\"https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2023\/11\/image-31.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2023\/11\/image-31.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2023\/11\/image-31.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2023\/11\/image-31.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2023\/11\/image-31.png?resize=270%2C270&amp;ssl=1 270w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>What started as a Fast Company reporter getting a free mattress from a friend&#8217;s friend led to a web of lawsuits, corruption, and a revelation of just exactly how blurred internet reviews and advertisings had become.<\/p>\n\n\n\n<p>The long story short? A great number of mattress review sites are often simply paid advertising for mattress companies. In other cases, the mattress company simply buys out the review site. This happened in 2016 &#8211; so you can probably expect this method of taking over review sites to have become even more popular.<\/p>\n\n\n\n<p>Some of the worst offenders? Bed-in-a-box company Casper was known to sue bloggers that gave unfavorable reviews while promoting bloggers that gave good reviews. Casper apparently tried to use <a href=\"https:\/\/www.fastcompany.com\/40482358\/a-mattress-blogger-has-accused-casper-of-cyber-warfare-tactics\" data-type=\"link\" data-id=\"https:\/\/www.fastcompany.com\/40482358\/a-mattress-blogger-has-accused-casper-of-cyber-warfare-tactics\">cyber-warfare tactics<\/a> and <a href=\"https:\/\/www.gadgetreview.com\/casper-mattress-lawsuit#the-big-lesson-from-the-casper-mattress-lawsuit\" data-type=\"link\" data-id=\"https:\/\/www.gadgetreview.com\/casper-mattress-lawsuit#the-big-lesson-from-the-casper-mattress-lawsuit\">even tried to buy out a review site that tried to blow the whistle on them<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fast Company report &#8216;<a class=\"\" href=\"https:\/\/www.fastcompany.com\/3065928\/sleepopolis-casper-bloggers-lawsuits-underside-of-the-mattress-wars\">The War To Sell You A Mattress Is An Internet Nightmare<\/a>&#8216;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What started as a Fast Company reporter getting a free mattress from a friend&#8217;s friend led to a web of lawsuits, corruption, and a revelation of just exactly how blurred internet reviews and advertisings had become. The long story short? A great number of mattress review sites are often simply paid advertising for mattress companies. In other cases, the mattress company simply buys out the review site. This happened in 2016 &#8211; so you can probably expect this method of&#8230;<\/p>\n<p class=\"read-more\"><a class=\"btn btn-default\" href=\"https:\/\/mattfife.com\/?p=10091\"> Read More<span class=\"screen-reader-text\">  Read More<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[],"class_list":["post-10091","post","type-post","status-publish","format-standard","hentry","category-cool"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4WECr-2CL","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/posts\/10091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mattfife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10091"}],"version-history":[{"count":2,"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/posts\/10091\/revisions"}],"predecessor-version":[{"id":10094,"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/posts\/10091\/revisions\/10094"}],"wp:attachment":[{"href":"https:\/\/mattfife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mattfife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mattfife.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}