{"id":12294,"date":"2024-10-03T12:52:01","date_gmt":"2024-10-03T19:52:01","guid":{"rendered":"https:\/\/mattfife.com\/?p=12294"},"modified":"2024-09-21T12:57:09","modified_gmt":"2024-09-21T19:57:09","slug":"apples-electric-car-project-is-dead-again","status":"publish","type":"post","link":"https:\/\/mattfife.com\/?p=12294","title":{"rendered":"Apple&#8217;s electric car project is dead (again)"},"content":{"rendered":"\n<p>Apple has halted its long-rumored \u201c<a href=\"https:\/\/www.theverge.com\/2015\/2\/13\/8037083\/apple-is-working-on-an-electric-car-wall-street-journal-reports\">Project Titan<\/a>\u201d that was developing an electric car (<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-02-27\/apple-cancels-work-on-electric-car-shifts-team-to-generative-ai\"><em>Bloomberg<\/em><\/a>). The company reportedly announced the news internally on Tuesday and said many people in the 2,000-person team behind the car will shift to other AI efforts instead.<\/p>\n\n\n\n<p>Despite hiring industry leaders like Tesla&#8217;s former Autopilot director, the project has been plagued by high turnover (including chief Doug Field in 2021), constantly changing plans, and internal skepticism. More recent rumors suggest that the $100,000 car would likely not have self-driving capabilities.<\/p>\n\n\n\n<p>Given this, it likely makes sense apple is re-directing the efforts of the automotive team to more established AI plans.<\/p>\n\n\n\n<p>Articles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.theverge.com\/2024\/2\/27\/24084907\/apple-electric-car-project-titan-shuts-down\">https:\/\/www.theverge.com\/2024\/2\/27\/24084907\/apple-electric-car-project-titan-shuts-down<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Apple has halted its long-rumored \u201cProject Titan\u201d that was developing an electric car (Bloomberg). The company reportedly announced the news internally on Tuesday and said many people in the 2,000-person team behind the car will shift to other AI efforts instead. Despite hiring industry leaders like Tesla&#8217;s former Autopilot director, the project has been plagued by high turnover (including chief Doug Field in 2021), constantly changing plans, and internal skepticism. More recent rumors suggest that the $100,000 car would likely&#8230;<\/p>\n<p class=\"read-more\"><a class=\"btn btn-default\" href=\"https:\/\/mattfife.com\/?p=12294\"> Read More<span class=\"screen-reader-text\">  Read More<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28,23,9],"tags":[],"class_list":["post-12294","post","type-post","status-publish","format-standard","hentry","category-ai","category-automotive","category-cool"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4WECr-3ci","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/posts\/12294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mattfife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12294"}],"version-history":[{"count":1,"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/posts\/12294\/revisions"}],"predecessor-version":[{"id":12295,"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/posts\/12294\/revisions\/12295"}],"wp:attachment":[{"href":"https:\/\/mattfife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mattfife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mattfife.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}