{"id":15933,"date":"2026-03-24T13:39:53","date_gmt":"2026-03-24T20:39:53","guid":{"rendered":"https:\/\/mattfife.com\/?p=15933"},"modified":"2026-01-24T13:43:39","modified_gmt":"2026-01-24T20:43:39","slug":"even-portland-is-ditching-the-booze","status":"publish","type":"post","link":"https:\/\/mattfife.com\/?p=15933","title":{"rendered":"Even Portland is ditching the booze"},"content":{"rendered":"\n<p>Despite at one time being the microbrew capital of the country, since Covid the city <a href=\"https:\/\/www.axios.com\/local\/portland\/2025\/08\/18\/sober-non-alcoholic-trends-oregon\" data-type=\"link\" data-id=\"https:\/\/www.axios.com\/local\/portland\/2025\/08\/18\/sober-non-alcoholic-trends-oregon\">has seen a 10-15% drop in the number of people drinking.<\/a> This follows a national trend of people\u00a0<a href=\"https:\/\/www.axios.com\/2023\/08\/17\/drinking-alcohol-unhealthy-gen-z-millennials-poll\">giving up alcohol<\/a>.<\/p>\n\n\n\n<p>When places are charging $15-20 for a drink, and $10 for a pint, it&#8217;s no wonder <a href=\"https:\/\/newschoolbeer.com\/home\/2026\/1\/rip-29-oregon-breweries-cidery-amp-taprooms-that-closed-in-2025\" data-type=\"link\" data-id=\"https:\/\/newschoolbeer.com\/home\/2026\/1\/rip-29-oregon-breweries-cidery-amp-taprooms-that-closed-in-2025\">so many breweries in Portland are closing<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"395\" data-attachment-id=\"15934\" data-permalink=\"https:\/\/mattfife.com\/?attachment_id=15934\" data-orig-file=\"https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2026\/01\/Capture.png?fit=1002%2C619&amp;ssl=1\" data-orig-size=\"1002,619\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Capture\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2026\/01\/Capture.png?fit=640%2C395&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2026\/01\/Capture.png?resize=640%2C395&#038;ssl=1\" alt=\"\" class=\"wp-image-15934\" srcset=\"https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2026\/01\/Capture.png?w=1002&amp;ssl=1 1002w, https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2026\/01\/Capture.png?resize=437%2C270&amp;ssl=1 437w, https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2026\/01\/Capture.png?resize=300%2C185&amp;ssl=1 300w, https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2026\/01\/Capture.png?resize=768%2C474&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Despite at one time being the microbrew capital of the country, since Covid the city has seen a 10-15% drop in the number of people drinking. This follows a national trend of people\u00a0giving up alcohol. When places are charging $15-20 for a drink, and $10 for a pint, it&#8217;s no wonder so many breweries in Portland are closing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,12],"tags":[],"class_list":["post-15933","post","type-post","status-publish","format-standard","hentry","category-cool","category-local-interest"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4WECr-48Z","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/posts\/15933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mattfife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15933"}],"version-history":[{"count":1,"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/posts\/15933\/revisions"}],"predecessor-version":[{"id":15935,"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/posts\/15933\/revisions\/15935"}],"wp:attachment":[{"href":"https:\/\/mattfife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mattfife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mattfife.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}