{"id":2914,"date":"2017-04-23T23:12:56","date_gmt":"2017-04-24T06:12:56","guid":{"rendered":"http:\/\/mattfife.com\/?p=2914"},"modified":"2017-04-24T10:44:14","modified_gmt":"2017-04-24T17:44:14","slug":"if-data-was-used-like-this-in-the-90s-imagine-how-its-used-today","status":"publish","type":"post","link":"https:\/\/mattfife.com\/?p=2914","title":{"rendered":"If data was used like this in the 90&#8217;s &#8211; imagine how it&#8217;s used today&#8230;"},"content":{"rendered":"<p>The Lion King video game has a notoriously difficult level. Known simply as &#8216;the monkey level&#8217;, some consider it one of the hardest levels in gaming. But did you know there&#8217;s a story behind its legendary difficulty?<br \/>\n<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2916\" data-permalink=\"https:\/\/mattfife.com\/?attachment_id=2916\" data-orig-file=\"https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2017\/04\/MHE6cSbxqNOssxYRSIqpr4VZlmok7k-iZEfa4I60m44.jpg?fit=460%2C318&amp;ssl=1\" data-orig-size=\"460,318\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"MHE6cSbxqNOssxYRSIqpr4VZlmok7k-iZEfa4I60m44\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2017\/04\/MHE6cSbxqNOssxYRSIqpr4VZlmok7k-iZEfa4I60m44.jpg?fit=460%2C318&amp;ssl=1\" class=\"alignnone wp-image-2916\" src=\"https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2017\/04\/MHE6cSbxqNOssxYRSIqpr4VZlmok7k-iZEfa4I60m44.jpg?resize=328%2C227&#038;ssl=1\" alt=\"\" width=\"328\" height=\"227\" srcset=\"https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2017\/04\/MHE6cSbxqNOssxYRSIqpr4VZlmok7k-iZEfa4I60m44.jpg?w=460&amp;ssl=1 460w, https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2017\/04\/MHE6cSbxqNOssxYRSIqpr4VZlmok7k-iZEfa4I60m44.jpg?resize=300%2C207&amp;ssl=1 300w, https:\/\/i0.wp.com\/mattfife.com\/wp-content\/themes\/mattTheme\/headerimgs\/2017\/04\/MHE6cSbxqNOssxYRSIqpr4VZlmok7k-iZEfa4I60m44.jpg?resize=391%2C270&amp;ssl=1 391w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><\/p>\n<p>In the 90&#8217;s, Blockbusters started to rent out video games in addition to films. However, unlike film studios, who got paid every time their films were rented, video game developers didn&#8217;t get a cut of the profits. So, a lot of the video game industry <em>hated<\/em> the rental industry and wanted to make sure their games could not be beaten in the rental period.<\/p>\n<p>Disney, in particular, had studies and metrics. They determined that most players would not buy a game if they could beat some large percentage of it in a rental period. Disney told the developer of the Lion King, Westwood studios, to put some giant difficulty spike early in the game to intentionally halt player&#8217;s progress. The game was nearly complete and the final deadline was fast approaching. The monkey puzzle was the only thing they could quickly implement on such short notice.<\/p>\n<p>Here&#8217;s a\u00a0developer&#8217;s commentary on how it went down:<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/kILeyo1iv0A?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;start=1085&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Lion King video game has a notoriously difficult level. Known simply as &#8216;the monkey level&#8217;, some consider it one of the hardest levels in gaming. But did you know there&#8217;s a story behind its legendary difficulty? In the 90&#8217;s, Blockbusters started to rent out video games in addition to films. However, unlike film studios, who got paid every time their films were rented, video game developers didn&#8217;t get a cut of the profits. So, a lot of the video&#8230;<\/p>\n<p class=\"read-more\"><a class=\"btn btn-default\" href=\"https:\/\/mattfife.com\/?p=2914\"> Read More<span class=\"screen-reader-text\">  Read More<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,5],"tags":[],"class_list":["post-2914","post","type-post","status-publish","format-standard","hentry","category-cool","category-technical"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4WECr-L0","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/posts\/2914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mattfife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2914"}],"version-history":[{"count":5,"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/posts\/2914\/revisions"}],"predecessor-version":[{"id":2920,"href":"https:\/\/mattfife.com\/index.php?rest_route=\/wp\/v2\/posts\/2914\/revisions\/2920"}],"wp:attachment":[{"href":"https:\/\/mattfife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mattfife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mattfife.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}