Apple’s electric car project is dead (again)
Apple has halted its long-rumored “Project Titan” that was developing an electric car (Bloomberg). The company reportedly announced the news internally on Tuesday and said many people in the 2,000-person team behind the car will shift to other AI efforts instead.
Despite hiring industry leaders like Tesla’s former Autopilot director, the project has been plagued by high turnover (including chief Doug Field in 2021), constantly changing plans, and internal skepticism. More recent rumors suggest that the $100,000 car would likely not have self-driving capabilities.
Given this, it likely makes sense apple is re-directing the efforts of the automotive team to more established AI plans.
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