Simon Sinek claims that people don’t buy what you make/do, they buy why you are making it. He further claims you are not trying to align yourself with everyone, you’re trying to align yourself to the people who believe what you believe.

I would qualify his takes as marketing methodology that can work in the right conditions. For example, if Apple couldn’t actually make/deliver products that are good, this wouldn’t work. You can believe building a flying machine will change the world – without being able to technically do it.

I do agree if you just tell people what you have – it won’t be enough. If you tell people why you’re making the product and why you built it – it will be much more effective marketing.

In his point about Martin Luther King – he points out a truth for all Christians. We have seen people that spend all their time reposting their doom-scrolling and pointing out the bad in the world. In the end, it just focus them and others on hate, anger, frustration, and lashing out. A trap we see many fall into.

A much more profound method is to do exactly what Jesus did – preach the Truth. That elevates and points people in a direction and vision of how things should, and will, be. It also requires much more from the person doing it – a personal understanding, and relationship, with Jesus in which you learn these things. Hate and anger are cheap and easy – Truth is hard.