Rema 1000 is a Norwegian supermarket chain with some clever ads. As someone that is a developer of technology, I agree that simplicity wins over complex every day. I mean it’s not like your smart devices are spying on you, or that employees listen to everything that your smart device hears in your home, hackers can control your devices/door locks/etc, or Alexa’s recordings could be subpoenaed for criminal investigations and indoor cameras given police access… That would just be silly – right. Right?