KiraTV does an excellent investigation into one of the most popular and hyped games called ‘The Day Before’. Hounded by continual delays, strange announcements, and then final removal from Steam – Kira jumps in and finds that the reality behind the game and it’s studio founders is even MORE bizarre than you could imagine.

Besides documenting the bizarre development of the game itself, he finds a lot of interesting things about the even more bizarre Fntastic game studio. This includes the almost cult-like studio heads and their idea of ‘volunteering‘ – which appears to be unpaid work wrapped in lots of creepy grooming.

This is absolutely something I see on the rise in startup and game culture. I see institutions that create cult-like atmospheres around founders and a culture that gaslight new or naïve employees using words like ‘passion’. Meanwhile, the reality is they provide inadequate/non-existent pay, long hours, and dangerous levels of emotional manipulation for anyone who questions, disagrees, or tries to threaten their control.