Fortune wrote an article on how Intel is the latest Fortune 500 giant to test the ‘4 wrong CEOs’ rule. The rule? No company survives 4 bad CEO’s.

They note author Jim Collins (Built to Last, Good to Great, Great by Choice) the stages of a great company’s decline are:

1. Hubris borne of success
2. Undisciplined pursuit of more
3. Denial of risk and peril
4. Grasping for salvation
5. Capitulation to irrelevance or death