Hope for the younger generation – greater sales for art tickets than Hollywood
The Bayeux tapestry, a 1,000-year-old embroidery, went on display at the British Museum while the Bayeux Museum in France was closed for repairs.
The British Museum reached £14,100 in sales the first hour the tickets went on sale online – selling 48 times that of a normal Wednesday morning. More than half (55%) of those buyers were aged under 35. They completely sold out in less than 3 hours.
Even more amazing? This was double the opening mornings for this year’s blockbuster films: The Odyssey only reached £7,000, and the box office smash hit Spider-Man: Brand New Day, only hit £6,300, according to the bank’s spending data for its 16 million customers.